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Your Knol. Your Voice. Your ad supported wiki

Google moves into the Wiki territory, but is it too late in the game?
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Do you have a Knol?

A Knol is a unit of knowledge, well according to Google that is. Their new information source has been moved into public Beta. Basically Knol is sort of like Wikipedia but each entry is authored by a single individual who has complete editorial control. Google provides the following outline in the help:

So what subjects can I write on?

(Almost) anything you like. You pick the subject and write it the way you see fit. We don’t edit knols nor do...

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socialmedian to Release Volume Bar, Help Users Control ‘Noise’

I don’t know what’s taken so long and I don’t know if what socialmedian is planning will even work - but if it does, it could save social media. (More on why social media needs saving in a future post. For now, read my friend Al’s post on the matter).

One of the biggest problems facing social media today is all the noise. Aggregators such as FriendFeed attempt to simplify social media by offering a place where people can review information from....

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Video Syndication Made Simple With Tubemogul

I don't need to tell you that the world today is a busy place; anything that kills two birds with one stone is often a welcome relief. When it comes to online video distribution, Tubemogul kills a lot of birds....
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You're an Ambassador of Social Networking. You Just Don't Know It.

A hearty welcome to the dozens of new subscribers to my blog and new followers of my Twitter micro-blog, thanks in part to both Darren Rowse and his ProBlogger Social Media Love-In and Liz Strauss and her pending Blog-to-Show.

To existing readers, hi again and thanks for engaging with me about life and politics, and my passions and pursuits on society and culture.

Referencing recent posts of mine about the brave new world of blogging, companies th...
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Social Media + Company = Are you ready to innovate?

Social media marketing means you let anybody advise you about your product. And if you don’t want that to happen … you can’t, that’s already settled people can do that. Nobody had to wait for the Internet to do so, but web has helped people raising their voices. Most of the time to complain, and [...]
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How has Twitter stayed #1 despite themselves?

And why it will stay there.

The simple answer is, network effect. Yes, I am stating the overly obvious answer that Twitter is surviving because of it’s network. But not just any network, the fact that Twitter, like the rest of the Web is a scale-free network, is saving it.

For background on this episode of drama, Marco and Louis have some excelent posts about the most recent Twitter drama.

In the book Linked: the New Science of Networks by...

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Using Google Knol as a B2B Marketing Toolb


Yesterday, Google officially launched Knol, its Wikipedia-like tool for crafting encyclopedic expert articles. As with Wikipedia, subject matter experts can write or contribute edits to a Knol page on a specific topic. Unlike the case with Wikipedia, however, the author(s) is identified, so readers know who contributed to the article and understand any biases the author(s) may bring to the topic. For example, a technology vendor may write a very...
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Internet Marketing, Social Media and CGM Attracting the Dollarsonli

Senior marketers expect spend for new media and online initiatives to increase in the next year despite the poor economy

The sixth annual PRWeek/Manning Selvage & Lee (MS&L) survey by Millward Brown polled 252 U.S. chief marketing officers, VPs of marketing and marketing directors and managers, focused on digital and consumer generated media, marketing ethics and the role of public relations in the marketing mix.    &a...

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Facebook Connects Your Brand Across the Social Web



I attended the Facebook f8 developer conference yesterday in San Francisco and I’m still recovering from the overwhelming experience.

Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating the social graph. It’s indeed a movement and his influence can not be underestimated. Comparisons to Steve Jobs were broadcast as freely as the idea...